Geneviève has more than ten years of experience in strategic communications and corporate positioning. She masters the art of analyzing issues in order to develop creative and personalized approaches, even in the most sensitive and complex of situations. A rigorous manager, she stands out by her analytical skills, critical thinking and results-oriented approach.
Her professional career has previously taken her to Énergir and Biron Groupe Santé. She has developed skills in crisis management, public affairs, and marketing communication as well as in advisory role to senior management. She also had the opportunity to set up an in-house corporate communications function.
Geneviève holds a Bachelor's degree in Public Communication, specializing in Public Relations, from Université Laval, as well as a Master's degree in Management Sciences (M. Sc.) with a specialization in Marketing, from HEC Montréal. For several years, she has been involved in the cause of children and the fight against the poverty circle.