Donald Beauchamp, Former Communications VP with the Montreal Canadiens, Joins TACT

16 March 2021

With 35 years of experience in communications, public affairs and special events management, including 25 years with the Montreal Canadiens, Donald Beauchamp joins the TACT team as a special advisor, further expanding and diversifying the agency's services.

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Senior vice-president of communications for the Habs until 2018

Donald successfully coordinated media relations, communications, and community outreach for one of the most recognized sports brands in professional sports. He played a key role in organizing the 2009 Canadiens Centennial celebrations and the national funerals of hockey legends Maurice Richard and Jean Beliveau. In recent years, he has also made use of his experience and advice for the Quebec Major Junior Hockey League (QMJHL).

Prior to joining the Canadiens, Mr. Beauchamp was with Hockey Canada from 1985 to 1993 as head of communications and marketing, a stint that included the Calgary, Albertville and Lillehammer Winter Olympic Games. Throughout his prolific career, he has built up a unique expertise in Quebec in the management of high-level sports events, in addition to specializing in crisis and image management.

The quantity, and more importantly, the quality of his contacts in the sports and entertainment industry will contribute to the development of this new niche at TACT, in addition to serving the agency's many clients who seek to establish alliances with athletes and sports organizations.

"Donald Beauchamp's reputation is well established. His name has been associated with all of the major events surrounding the Montreal Canadiens for the past 25 years, not to mention his work behind the scenes to manage the crises that are typical of any sports organization of that magnitude. We are adding to our service mix a unique expertise in the field of sports -- which is also experience that can serve any client with image management needs and high-level issues."

Daniel Matte, founding partner at TACT

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