Elisabeth is a seasoned communications professional, whose rigour and acumen have been recognized for over twenty years. An expert in brand positioning as well as in crisis and change management, she exceeds the requirements of the most ambitious mandates thanks to her passion, her vision and her leadership.

A reference in terms of event organization and social responsibility, Elisabeth stands out in the most complex of projects, always striving to anticipate the needs of her clients and help bring their vision to life. With discipline, creativity and organizational skills, she focuses on results. She joined TACT in 2016 after twelve years spent as part of management teams in the highly competitive and regulated media industry, overseeing the positioning, both internal and external, of Bell Media and Astral, especially in situations of large expansions, and mergers and acquisitions. This gives her a solid expertise in the implementation of integrated national campaigns, especially for listed companies. She was previously head of Communications and spokesperson for Six Flags, after several years spent with public relations and advertising agencies.

Elisabeth studied Arts and Sciences at Université de Montréal, and was involved in various causes, including the 24 h de Tremblant.

Élisabeth Lapointe, directrice principale

514-667-0196 * 432