A born communicator, Isabelle was a journalist for 6 years before trying public relations, which gives her an innate sense of the “news”, and helps her find the right angle that will engage the media. Her rich experience in the field has allowed her to develop an excellent sense of priorities, makes her highly effective under pressure, and gives her an uncommon ability to adapt to the situations. Rigorous and flexible, she is also bold and enthusiastic.
Isabelle started her career in journalism in the area of research at FM93, and then became managing editor of a weekly for Quebecor. She was recruited a few months later by Le Journal de Montréal, where she spent more than two and half years. In that time, she was involved in everything from investigation to art, consumption, news in brief and sports. Isabelle continued her climb at TVA Nouvelles, where she was a cultural journalist, and then accepted a position with TVA Sports. Before joining TACT, she was marketing content project manager.
She holds a Bachelor in Public Communications from Université Laval.