A new public affairs firm launches today

in News

Argyle PR and TACT Intelligence-conseil form unique partnership in Canada’s national capital

Argyle Public Relationships and TACT Intelligence-conseil, two of Canada’s largest independent communications firms, announce today the creation of Argyle TACT Public Affairs, a new firm that will deliver a full complement of public affairs services in the national capital region.

Argyle TACT’s Ottawa team is led by two local veterans of public affairs and corporate communications: David Gourlay, General Manager and VP Public Affairs; Yan Plante, VP Development and Strategy; and they are supported by Leily Shafaee, Senior Consultant.

Argyle TACT will offer senior-level expertise in Ottawa, backed by the two firms’ teams in other cities, which include more than 90 communications professionals across Canada. The core business of Argyle TACT will be public affairs, including government relations, corporate communications, digital advocacy, media relations and more.

Argyle and TACT have developed a strong business relationship while completing mandates across the country for major Canadian and global clients. Argyle TACT Public Affairs is the next step in this successful collaboration.

Argyle opened its Ottawa office in December 2014, and this new partnership will enhance services to clients even further, while supporting new business within the local Ottawa market. It will also add capacity for Argyle and TACT to support their own client government-relations mandates. Both firms’ activities, in their respective offices in other Canadian cities, will continue as normal.


“Argyle TACT will bring clients the best of both worlds: the senior-level counsel, service and value of a boutique Ottawa firm, backed by the reach and resources of two of Canada’s largest independent communications agencies,” said Daniel Tisch, President and CEO of Argyle Public Relationships. “Argyle has a solid foundation in Ottawa, and we’re excited to take another big step to help build our clients’ public relationships – in both languages, in Canada’s capital, and across the nation.”

“For TACT, Ottawa represents a natural evolution in the growth of our firm which was founded in 2011. To mark our 5th anniversary, we are melding our expertise in public affairs and our public relations know-how with a steadfast objective in mind: to bring our very best in serving the evolving needs of our clients,” said Daniel Matte, founding partner of TACT Intelligence-conseil.

Vice-presidents’ profiles

David Gourlay, General Manager and VP Public Affairs
David has 10 years of experience working for global corporations in federal government business development and sales roles, following a political and public service career with the Government of Canada and the City of Ottawa. As a trusted advisor, he has in-depth knowledge of public sector operations, policy and programs. David has led Argyle’s Ottawa team since 2015, and has proven leadership skills and experience in high-profile volunteer roles in his community.

Yan Plante, VP Strategy and Development
Yan Plante has vast experience in the political and governmental arena, having served a Prime Minister of Canada, a Québec lieutenant for the Prime Minister, and the Premier of Québec. He has been in leadership positions for a decade, having managed teams of more than forty employees and operational budgets close to $3M. Recognized as a natural leader, an excellent manager a seasoned public affairs strategist, he offers high-quality advice to Argyle TACT clients.

Here is the visual identity of the new firm that is being launched today:

Logo Argyle TACT

About Argyle Public Relationships

For more than 35 years, Argyle has been chosen by some of the world’s biggest brands, put big ideas onto the public agenda, and grown to become one of Canada’s largest independent communications firms. Argyle builds relationships in many sectors, in many ways. The firm’s specialties include consumer and trade marketing, corporate communications, healthcare communications, government and public affairs, digital communications and branding and design. www.argylepr.com

About TACT Intelligence-conseil

Founded in September 2011, TACT Intelligence-conseil is a company that was built by seasoned communicators with a desire to establish a consulting firm owned by Quebeckers. With offices in Montréal and Québec, TACT offers services in public relations and governmental affairs and employs more than 50 professionals. The company celebrates its 5th anniversary this year.

Twitter: @ArgyleTACT