A born communicator, Isabelle has “a flair for news”. As a journalist for six years, she has developed an excellent sense of priorities, works well under pressure, and has unparalleled adaptability. Building on years of experience, she skillfully navigates the media landscape to position issues and to bring attention to a company, a spokesperson, or a cause.
She is a skilled manager of large-scale projects and knows how to use the strengths of her colleagues to develop strategies combining media relations, government relations, stakeholder mobilization, and reputation management.
As an expert in managing issues and crises, notably in sensitive and complex cases, Isabelle applies her knowledge of public affairs to implement creative strategies aimed at achieving the ambitious objectives of the companies and organizations she supports.
Over the past few years, she has also acquired expertise in spokesperson training and crisis interview simulation.
The strategies created for her clients have earned her several distinctions, including awards for strategic excellence and the Grand Prix des relations publiques from the Société québécoise des professionnels en relations publiques.
Isabelle began her career as a journalist, notably at the Journal de Montréal, TVA Nouvelles, and TVA Sports. She holds a bachelor's degree in public communication from Université Laval.